Publication Information

Dedicated to fulfilling our mission to the APA Community

Demographics

Asian Pacific American Population Expected To Incease By 60%

According to the US census Bureau there were approximately 370,000 Asian Pacific Americans in Sacramento, Contra Costa, San Joaquin and Solano counties in the year 2000. Within the next four years this number is expected to increase to almost 600,000 potential customers, workers and readers! This regionai growth pattern will represent a tremendous opportunity tor smail, medium and large businesses to increase tneir existing Asian Pacific American consumer market share as well as, offer your products and services to one of the areas fastest growing domestic markets. 

The following 4 County wide demographics illustrate the opportunities that are awating APA News and Review advertisers:

Target Market Population Data
County	Actual API Population in 2000	Projected API Population in 2010	Estimated Growth
Sacramento	142,163	247,683	+  105,520
Contra Costa	107,459	166,833	+   59,378
San Joaquin	66,238	85,549	+   19,311
Solano	53,377	81,074	+   27,697
Market Totals	±  370,000	±  600,000	±  212,000

Other Key Service Area APA Demographics to Consider:

• In 2000 APA's Combined Purchasing Power Exceed $4.4 Billion
• Median Age: 30 years compared to average of 34.5 years
• there are over 105,000 Households with an average median income of $53,000
• Over 75% of the regions APA Community are between 15 and 70
• In 2010 there will be over 400,000 Asian Pacific Americans between 15 and 66

Frequency
APA News & Review publishes six bi-monthly issues per year

Terms & Conditions

• All payments will be invoiced at Net 15 days from date of invoice
• Prepayment Categories
• Politica! campaigns and advertisements
• Out of State
• Gong Out Business' Ads
• Advertisers may not cancel orders or make changes in ads after the closing dates of the publication
• Agency Commission: 15% of gross advertising changes to recognized agencies
• Publisher's liability for errors in advertising will not exceed the cost of that portion of space occupied by such error. Claims for adjustments must be made within seven (7) days of publication.
• Advertising rates are subject to change without notice. Contract advertisers will receive a 30 day written notice of any rate revisions.

Material Specifications
Preferred: (Pre-print process is direct to plate)
Electronic Files - Mac environment compatible
• All images and scanned copy should be at 300dpi/85 line
• All images and documents on color pages need to be submitted in CMYK color breakout Lab color and RGB color will not reproduce
Format: eps, jpg, tif and pdf files (please outline or embed all fonts) Software Programs: QuarkXpress, Adobe Photoshop, Adobe Illustrator, Freehand.
• Text to be placed in articles or ads accepted in Microsoft Word
• Ad documents created in Microsoft Word are not accepted.
Media: CD, E-mail, Slick
Other Materials:
B/W Camera ready artwork (not returnable). Will be rescanned into an electronic file. All efforts will be made to maintain the highest level of original attributes. Some loss in the original quality will occur and cannot be avoided. May incur additional production costs that will be charged to advertiser.
Film - not accepted
AD Production & Design:
Submit complete text in OCR scannable hard copies or Word file, photos, and black and white graphic elements with any instructions and/or requirements one week prior to actual material deadline.

E-MAIL MATERIALS TO:
You may go to our Contact page and email or call one of our Advertising Representatives about our rates.
or
MAIL MATERIALS TO:
178 West Adams Street Stockton, CA 95204
or
Sacramento Bureau . 7485 Rush River Drive, Suite # 710-201 Sacramento, CA 92531

Address additional production questions via e-mail to:
Info@APANewsAndReview.com

For the most up to date articles and information:  Visit us on line at http://www.apanewsandreview.com/